- The web is open 24/7 so why not your business? Consider an online shop where your customers can easily buy online. Your shop can be searchable by product type, range, brands, and pricing. It can calculate freight for you and be integrated with Paypal to accept payments securely.
- Take advantage of social media by trying one or two sites your customers use. It’s important to make sure you allow enough time each week to actively participate.
- Post online articles relative to your business on your social media pages, and use social media to communicate updates, news and tips to your customers.
- Find out what your competitors are doing on social media. You might pick-up some good ideas. If your competitors aren’t using social media that is a positive for you.
- Find out what your customers think about your products and services by running a survey. The results could provide some very useful information about what you are doing well or need to improve. It could be as simple as having 20 calls made to your customers to seek feedback. You can even do an online survey through surveymonkey.com which allows you to easily analyse responses.
- Include links to your website or social media pages from your emails.
- Keep your website design simple. Your website should not be too busy, make it easy for people to find what they want.
- Make sure your website is smartphone friendly. More people access the internet through their mobile now than a PC or laptop.
- Stay in contact with your customers and let them know about your latest news and special offers via your own customised email newsletter or SMS message. Build a list of subscribers, receive reply texts to special offers, integrate with Facebook and track your email campaign results.
- Create a YouTube Channel. If your business has advertisements ask for a copy of the ad from your Media Agency so you can upload your ads to YouTube. You can also create “How to” videos using your product or service and embed them on your website.
